CITY OF SALISBURY
MARKETING
AND COMMUNITY RELATIONS MANAGER
DEFINITION
To develop, implement, and evaluate a comprehensive marketing and public relations program for the Parks and Recreation Department; to provide public visibility of the department through written, oral and personal contact with the press, citizens, and community groups.
Receives general direction from the Parks and Recreation Director.
Exercises functional and technical supervision.
EXAMPLES OF DUTIES
– Duties may include, but are not limited to, the following:
Plan, prioritize, implement and review a comprehensive marketing and
public relations plan for the Department.
Produce press releases, fliers, program brochures, websites and
newsletters; coordinate work with newspaper staff, printers and department
staff; maintain and update the department website.
Develop, promote and solicit outside funding and sponsorships for
promotional materials, programs and events; identify potential donors for Department
projects and programs.
Identify, complete and submit grant applications for various projects.
Serve as Department liaison to public advisory boards, community
organizations and other governmental agencies.
Provide community outreach to local colleges and schools.
Attend local meetings on a regular basis to develop community support
for the Department and to create a network within the City.
Participate in the annual budget preparation and manage the daily
administration of the division budget; process and monitor all expenditures,
purchasing needs and inventory.
Prepare extensive written reports, forms, and correspondence.
Perform routine record keeping.
Marketing and Community Relations Manger (continued)
Perform related duties as assigned.
Knowledge of:
Philosophy and
objectives of public recreation marketing and public relations.
Methods and procedures
involved in budget preparation and administration.
General business practices.
Fundraising techniques.
Basic office procedures; computer and office
equipment operation.
Website design, layout and management.
Ability to:
Meet the public and give information
regarding the operations of the Parks and Recreation Department.
Work tactfully and harmoniously with
coworkers, public officials, and the public.
Exercise mature judgment in stressful
situations.
Plan, monitor, and organize multiple tasks
and projects.
Meet and deal tactfully with the press,
public and business community.
Present ideas and recommendations clearly and
concisely, both orally and in writing.
Work with staff in the development and
justification of budget needs and application of same.
Facilitate Involvement and Response Team
meetings.
While
performing the duties of this job, the employee is frequently required to walk,
sit and talk or hear. The employee is occasionally required to use hands to
finger, handle, feel or operate objects, tools, or controls; and reach with
hands and arms. The employee is occasionally required to climb or balance;
stoop, kneel, crouch, or crawl.
The employee must
occasionally lift and/or move up to 25 pounds. Specific vision abilities
required by this job include close vision, distance vision, color vision,
peripheral vision, depth perception, and the ability to adjust focus.
Any combination of education, experience and training that provides evidence of the knowledge, skills and abilities required to be successful in performing the duties assigned to the job class.
Education:
A bachelor’s degree or equivalent in Parks
and Recreation Administration, Marketing, Communications, Journalism or related
field.
Experience:
Three to five years experience in the field
of marketing and public relations, preferably in a park and recreation setting.
Training:
Additional specialized
training in parks and recreation administration is desirable.
Possession of, or ability to obtain, an appropriate and valid North
Carolina driver’s license. Registration
as a professional in a program approved by the National Parks and Recreation
Association is preferred.