FLSA
Status: Exempt
General Definition of Work
Performs intermediate
professional work ensuring and providing customer awareness, promotion,
presentation, market surveys as well as the statistical analysis of new
connects, sales and marketing activities, and using the resulting information
to initiate changes in service and image of the utility accordingly, researches
demand for services, contacts potential customers, performs some contract
negotiation with commercial customers, and related work as apparent or
assigned. Work is performed under the
general direction of the Director of Broadband Services.
Qualification Requirements
To perform this job successfully, an individual must
be able to perform each essential function satisfactorily. The requirements listed below are
representative of the knowledge, skill and/or ability required and are not
necessarily actual functions of this position.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
Essential Functions
Performs
duties in accordance with the City's keys to excellent customer service.
Performs
marketing tasks including informing customers of services available, presenting
and promoting the products, measuring effectiveness of sales and customer
service activities, and initiating changes to improve them.
Assures
customers’ image and experience with the communications utility are positive.
Queries
data to monitor market share and communications utility performance.
Keeps
abreast of industry and resident characteristics in the service area, trends in
demand for services and initiates customer contacts and informatory
presentations.
Performs
sales work involving independent research and identification of markets, as
well as using the results of statistical and trends analyses done by marketing,
for sales of communications services via fiber to the home, including
identifying and initiating contact with potential wholesale and retail
customers, as well as participating in agreement and contract negotiations.
Keeps
aware of competitors’ services and rates and may provide comparisons as needed.
Oversees
contracted sales representatives, administers their incentives and commissions.
Performs
necessary sales training.
Assists
regulator and rate analysis staff; provides input regarding proposals of new or
changed regulations and assists in reporting to appropriate regulatory
agencies.
Knowledge, Skills and Abilities
Thorough
knowledge of availability of and market for, communications services including
telephone, television and internet; thorough knowledge of services and pricing
alternatives available to wholesale and retail customers by subscribers to
communications system; thorough knowledge of development and implementation of
effective marketing and sales strategies and programs; general knowledge of
hardware and infrastructure required to deliver specified communications
services to the customer; general knowledge of state, federal and local laws
governing communications business, contracts, pricing and related; ability to
communicate ideas effectively in both oral and written formats; ability to
establish and maintain effective working relationships with elected officials, customers,
associates, and the general public.
Education and Experience
Bachelor's
degree with coursework marketing, advertising, or related field and moderate experience
in utilities communications resulting in comprehensive knowledge of the utility
communications services available and the markets for them, or equivalent
combination of education and experience.
Physical Requirements
This work
requires the occasional exertion of up to 10 pounds of force; work regularly
requires sitting and speaking or hearing and occasionally requires standing and
walking; work has standard vision requirements; vocal communication is required
for expressing or exchanging ideas by means of the spoken word; hearing is
required to perceive information at normal spoken word levels; work requires
preparing and analyzing written or computer data; work has no exposure to
environmental conditions; work is generally in a moderately noisy location
(e.g. business office, light traffic).
Special Requirements
Valid driver's
license in the State of