Marketing and Community Relations Manager FLSA Status: Exempt
General Definition of Work
Performs
advanced technical work developing, implementing and evaluating a comprehensive
marketing and public relations program for the Parks and Recreation Department,
providing public visibility of the department through written, oral and
personal contact with the press, citizens and community groups, and related
work as apparent or assigned. Work is performed
under the general direction of the Parks and Recreation Director.
Qualification Requirements
To perform this job successfully, an individual must
be able to perform each essential function satisfactorily. The requirements listed below are
representative of the knowledge, skill and/or ability required and are not
necessarily actual functions of this position.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
Essential Functions
Performs
duties in accordance with the City's keys to excellent customer service.
Plans,
prioritizes, implements and reviews a comprehensive marketing and public
relations plan for the department; updates, reviews and distributes marketing
plan and manual in accordance with city and department policies and procedures.
Serves
as a department liaison to public advisory boards, community organizations and
other governmental agencies.
Conducts
formal presentations and attends special events in order to publicize programs,
facilities and events.
Produces
press releases, fliers, program brochures, websites and newsletters;
coordinates work with newspaper staff, printers and department staff; reviews
and adds graphics to seasonal program brochures; creates and maintains
department archive of press releases, photographs and videos; maintains and
updates the department website.
Provides
department training on various marketing components; attends various state,
regional and national training programs.
Identifies,
completes and submits grant applications for various projects.
Develops
and maintains corporate and private sponsorship arrangements; prepares and
submits local, state and national award applications.
Participates
in the annual budget preparation and manages the daily administration of the
division budget; processes and monitors all expenditures, purchasing needs and
inventory; reviews, purchases and distributes departmental promotional items.
Researches,
prepares and submits applications for local, state and federal grants.
Prepares
extensive written reports, forms and correspondence.
Prepares
monthly listings and features for the department's programs and events
broadcasted on the City's government access stations.
Knowledge, Skills and Abilities
Thorough
knowledge of marketing and public relations techniques; thorough knowledge of
the methods and practices of community relations work; thorough knowledge of
promotional and technical writing, publishing and graphic design techniques and
methods; ability to operate desktop publishing and personal computer and word
processing equipment; ability to communicate ideas effectively, both orally and
in writing; ability to establish and maintain effective working relationships
with associates, community agencies, businesses media representatives and the
general public.
Education and Experience
Bachelor's
degree with coursework in communications, journalism, public relations, or
related field and moderate experience in marketing and public relations, or
equivalent combination of education and experience.
Physical Requirements
This work
requires the frequent exertion of up to 10 pounds of force and occasional
exertion of up to 25 pounds of force; work regularly requires sitting and
speaking or hearing and occasionally requires standing and walking; work has standard
vision requirements; vocal communication is required for expressing or
exchanging ideas by means of the spoken word; hearing is required to perceive
information at normal spoken word levels; work requires preparing and analyzing
written or computer data; work occasionally requires exposure to outdoor
weather conditions; work is generally in a moderately noisy location (e.g.
business office, light traffic).
Special Requirements
Valid driver's
license in the State of